Apple Sales Executive Changes Course to Join Defense Department


Apple Inc., the world’s biggest technology company, has experienced a wave of departures of senior executives in recent months. Doug Beck, the company’s vital sales executive, has been the latest to leave the company to take up a senior role at the U.S. Department of Defense.

Beck will be responsible for leading the Defense Innovation Unit, which focuses on promoting the use of modern commercial technologies in the military while assisting Defense Secretary Lloyd Austin with technology strategies. He made the announcement of his departure from the iPhone maker on Tuesday.

Beck has been a part of Apple for over a decade. Initially, he managed sales to governments, healthcare institutions and educational institutes. After a few years, he took over the mantle of overseeing the Americas division and parts of Asia, making him one of the two main sales chiefs at the company. The other, Mike Fenger, handled the global product and enterprise sales. Fenger proposed a restructuring of Apple’s international sales teams, with a current focus on India.

Before joining Apple, Doug Beck was a Captain in the U.S. Navy Reserve and was also associated with the Defense Innovation Unit from 2015 to 2019.

Apple has put out a statement extending its support to Doug Beck’s service in the public sector and wishes him the best in his endeavors. Even though there is no replacement set squarely in the picture yet, this has been yet another key move in an ongoing trend of senior executive departures from the company.