Braze, a leading customer engagement platform, recently announced the appointment of Fernando Machado, NotCo Global Chief Marketing Officer, to its Board of Directors. Fernando will be taking over from Matthew Jacobson, who had been an early investor in the company and was on the Board of Directors for over five years. Braze has welcomed Fernando to the team and is confident that his impressive experience and vast knowledge within the marketing industry will contribute greatly to its development and success.

Braze is a comprehensive customer engagement platform that offers a wide range of services to empower interactions between businesses and the customers they strive for. Bill Magnuson, Cofounder and CEO of Braze, expressed his confidence in this recent announcement regarding the appointment of Fernando: “He [Fernando] brings tremendous marketing industry experience to our Board of Directors.”

Fernando Machado brings a wealth of experience and creativity to the team, having worked in the marketing industry for past 30 years on numerous projects. Creating the award-winning Burger King Whopper Detour at the Cannes Lions International Festival of Creativity is just one of many impressive feats accomplished during his time with iconic brands such as Unilever, Activision Blizzard and Restaurant Brands International. The Global Chief Marketing Officer at NotCo, Machado is furthering his innovative spirit by transforming how food is delivered to consumers using plant-based options.

Fernando has expressed his excitement for joining the Braze team and being able to contribute to the effort of providing modern brands with ever-evolving customer engagement strategies. He understands that mastering the interplay between creativity, technology, and customer experience will be the defining factor in the competition for today’s businesses, and Braze looks to leverage the possibilities that the appointment of such a seasoned marketer will bring.