YouTube, the world’s largest online video platform, has recently announced that it will be livestreaming all six stages of the forthcoming Coachella festival. This extends YouTube’s exclusive coverage of the Californian event for another four years until 2026 – bringing its total to 14 years.
For those lucky enough to have tickets, a weekend ticket minimum retails for $549, however with YouTube’s exclusive livestream coverage, it means that all of those unable to attend will still be able to experience the festival, regardless of where they are in the world. This year, Google will be doubled the coverage, providing six livestream feeds, as well as expanding its coverage to YouTube’s Shorts platform to compete with TikTok in the short-term video content sector.
With this move, YouTube is moving the company into direct competition with fellow tech giants such as Apple and Amazon, who have ramped up their offerings in order to compete in the exclusive rights to live-stream entertainment events. Hulu, owned by Walt Disney Co., have partnered with Live Nation in 2022 to compete with YouTube’s coverage and offer their own festivals.
Alphabet Inc., the conglomerate juggernaut responsible for Google and its parent companies, has continued to move forward with this agreement in order to provide a more immersive experience of the Coachella festival – building on technology and delivery solutions developed over the last 14 years between them and Goldenvoice.
The person directly mentioned in the article is Youtube’s CEO, Susan Wojcicki who, in January signed the YouTube’s four-year deal with Coachella’s parent company, Goldenvoice. This partnership has allowed YouTube to become one of longest running exclusive livestreams of a festival of this size as well as giving them a platform to compete with rival companies who are trying to garner exclusive rights to live entertainment events.
Alphabet Inc., who owns YouTube, is the company mentioned in the article and is a multinational conglomerate operating as a holding company for various subsidiaries within the tech industry, of which Google and YouTube are the most recognisable. It was founded in 2015 and its mission has been to make the world’s information freely accessible and useful; by supporting the development of innovative technology, products, and services. It owns numerous companies and has been instrumental in the advancement of the tech industry, revolutionizing the way we use the internet and providing millions of people with a means to access entertainment, information and communication on a global scale.