PayPal is the world’s leading digital payments company and has recently announced a series of new tools for small and medium businesses that allow customers to have a seamless experience at checkout. The Advanced Checkout integration feature now allows them to pay using Apple Pay. In addition, customers have the option to save their cards for the site and get additional benefits like account updater and network token service. Customers can enjoy more security and convenience as their card details are automatically updated when it is reissued in case of theft or loss.
Besides that, the company has also introduced the IC++ pricing model for businesses, which provides an alternative to the regular flat fee model. With the new model, businesses can incentivize customers to use cards from a specific issuer bank or network depending on their ability to pay.
Nitin Prabhu, the VP for merchant experiences and payment solutions of PayPal, mentioned that through values gathered from a merchant site, PayPal offers its products like PayPal Pay Later and can help to mitigate risk and fraud.
PayPal Inc. was founded in 1998. It is a leading technology platform and digital payments company that enables digital and mobile payments on behalf of consumers and merchants. It has democratized the financial system by offering customers a fast, secure and cost-effective way to make and receive payments. There are almost 305 million active customers and over 26 million merchant accounts in 200 markets and regions in the world. PayPal enables that people and businesses can easily get paid in more than 100 currencies, withdraw funds to their bank accounts in 57 currencies, and send money in more than 26 currencies. It also provides an additional layer of protection for its customers in case of unauthorized activities.
