How ChatGPT Poses a Potential Risk to Google’s Market Share with Its ‘IPhone Moment’


OpenAI’s new ChatGPT plugin system has pushed the boundaries of what Artificial Intelligence (AI) can do. ChatGPT – OpenAI’s powerful language model GPT-4 – has gone from mere text generation to taking automated actions online. It is a major step-up for the technology, making it a major threat to tech giants like Google and Apple.

ChatGPT enables users to plug the tool into their own systems and take advantage of proprietary datasets, write and execute code, and even book restaurants. This has the potential to surpass existing voice assistants such as Google Assistant, and fundamentally revolutionize how people interact with the web.

An example of the capabilities of this new technology is the plugin released by Klarna Bank AB, a payments facilitator for various brands. With this plugin, a user can ask ChatGPT to recommend a product based on a description of their needs and user preferences. Since ChatGPT is trained on industry-leading language models, it can process detailed requests just like a human retail employee.

Klarna Bank AB isn’t the only company looking to leverage OpenAI’s technology, however. AI startup Pinecone is partnering with OpenAI in a technical capacity to develop the “knowledge retrieval” plugin. This plugin, in addition to those from other companies, is proving to be popular among software developers all over.

This technology isn’t going to be limited to retail recommendations, however. It has a great deal more potential, both for businesses and consumers. For instance, Morgan Stanley reported using OpenAI’s GPT-4 to answer questions from their 200 wealth advisors, greatly speeding up the process.

Overall, OpenAI’s advancements with ChatGPT are being compared to the “iPhone moment” for Apple, when it introduced its App store, believed to have sparked its subsequent explosive popularity. A similar thing could be happening with ChatGPT, as OpenAI is proving to be a reliable neutral third party that a multitude of businesses can use.

Google isn’t sitting on the sidelines either – its own AI assistant, Bard, is competing with ChatGPT. Bard could soon allow users to receive personalized emails with the help of its language model, and will benefit from being already integrated into popular products like Gmail and Google Docs.

All in all, ChatGPT is an exciting piece of technology that has given companies and consumers access to AI tools on a whole new level. OpenAI’s plugins system has put it on par with powerful rivals like Google, and posed a whole new set of opportunities and threats.

OpenAI is a San Francisco based AI research organization, founded by entrepreneur and investor Sam Altman, renowned physicist and Turing Award winner Stephen Hawking, Belarusian-American entrepreneur and investor Yuri Milner, and American artificial intelligence researcher, computer scientist, and industry innovator Greg Brockman. OpenAI’s mission is to ensure that artificial general intelligence (AGI) benefits all of humanity, and it has developed a wide range of applications and technologies towards achieving this goal.

Edo Liberty is the former head of Amazon’s AI Labs and the current CEO of Pinecone, which has a technical partnership with OpenAI on its knowledge retrieval plugin. Liberty openly states that the plugin has become popular among software developers, due to its ability to help avoid errors during data analysis and other tasks. He believes this plugin, as well as others, could drastically change the way consumers interact with the web.