Businesses need to keep up with the changing digital landscape in order to remain competitive, and staying ahead of the game requires real-time data streaming solutions. Companies such as Confluent are taking on this challenge, providing a unified platform that adheres to customer service experience and transitions traditional backend operations to software-driven models. With Confluent’s real-time data streaming tools, companies can acquire real-time insights into their operations, improve overall performance, and identify areas for optimization.

Confluent is an international company, with India as a key market. Recently, its Area Vice President and Country Manager for India, Rubal Sahni, discussed the challenges in managing data, global data streaming trends, how use of IoT devices contribute to the data streaming explosion, and other related topics in an email interview.

The global data streaming market is expected to be valued at around 73.14 billion USD by 2027, according to a report by Allied Market Research. Companies around the world are investing in PaaS (Platform as a Service) solutions such as AI and analytics, integration, streaming, data, and DataOps. By integrating real-time data streaming solutions into their operations, companies have the opportunity to optimize their infrastructure, improve customer experience, identify areas for improvement and predict future outcomes.

Using data from IoT devices and other such interconnected devices, companies are able to realize cost savings and improved revenue, with a study by McKinsey revealing that predictive maintenance with IoT sensors can reduce maintenance costs by up to 30% and increase uptime by 10%.

Real-time data streaming solutions also make it easier to access data from legacy databases, providing a unified view. In addition, organizations are able to synchronize data from multiple sources, identify data theft patterns in time and take immediate action when necessary.

Confluent provides a central nervous system to businesses, connecting all parts of the organisation with real-time data and streamline their decision-making process. The company’s platform enables businesses to unlock the value of data in a timely manner, drive operational efficiency and make real-time decisions. With a global presence, Confluent is well-positioned to service organisations of all sizes, from small start-ups to enterprises, to meet their data-driven objectives.

Rubal Sahni is the area vice president and country manager for India, Confluent. An experienced professional with a vast amount of knowledge and expertise in the field, Sahni has managed to steer Confluent India to become a key market for the global data streaming market. The forward-thinking executive has contributed to driving digital transformation for Confluent as well as its clients, providing them with the tools necessary to improve customer experiences and stay ahead of the curve.