Strivacity Secures $20M to Help Businesses Create Safe Login Processes


Strivacity, a startup co-founded by Keith Graham and Stephen Cox, helps companies create secure sign-in experiences. Recently, they raised 20 million dollars in a Series A-2 round, bringing the total amount of money they have raised to 28 million. The funding will be used towards product development, go-to-market initiatives and customer support.

Companies are increasingly prioritizing identity and access security, as 61% of all breaches involve credentials now. Strivacity’s platform allows users to create sign-in flows through their dashboard, which features a drop-down menus and radio buttons. It is able to scale up for massive amounts of customers and protect against bots by making use of AI and machine learning models. Other features include consent management, identity verification and branding, data residency and sovereignty, and data deletion.

Strivacity finds itself in a crowded market, but they are up against competitors like ForgeRock and Ping Identity, Okta, ConductorOne, Saviynt, and Axiom. By adding new features such as document-based verification and multiple subsidiaries and divisions, they hope to stay one step ahead. So far, their customers include Southern New Hampshire University and the casino chain Mohegan.

Keith Graham is the CEO of Strivacity. Before co-founding the startup with Stephen Cox, Graham was a part of Mandiant and SecureAuth, where he saw an opportunity to create a low-code solution that’s designed to provide users with simple and secure customer sign-in journeys. Along with the personable customer experience, Graham highlights privacy-centric features, like the ability for users to delete their data.

Stephen Cox co-founded Strivacity alongside Keith Graham. At Mandiant and SecureAuth, he saw a story repeating itself with identity authentication platforms taking months to roll out and resulting in costly post-deployment maintenance. He and Graham saw an opportunity to make changes and thus, Strivacity was born. Cox aims to make it easy for security teams to deploy modern security features with minimal friction to the customer sign-in experience.