Tim Cook, CEO of the tech giant Apple, made a strong statement on the firm’s commitment to creating tech that not only empowers people but also encourages them to exercise personal responsibility. Cook told GQ in an interview: “We don’t want people using our phones too much. We’re not incentivized for that. We don’t want that. We provide tools so people don’t do that.”
This powerful stance is primarily driven by the profound impact of technology and the unparalleled revenue that results from it. In 2022 alone, the firm sold 232.2 iPhones worldwide, garnering $205.4 billion in revenue.
Cook’s concern stems from the fact that Americans are spending more and more time on their phones. Recent statistics indicate that US adults are now spending an average of 4.5 hours per day staring at screens. By 2024, that is projected to reach 279 minutes per day – significantly increasing the risks posed by smartphones.
Research suggests that overuse of these devices can lead to a wide variety of health issues and added stress. From the psychological side, phone addiction has been linked to depression, aggression and other forms of mental deterioration. Poor diet due to decreased interest in food and physical inactivity are hardening, developing serious issues like obesity, hypertension, and diabetes.
Taking all of this into account, Apple is committed to providing tools that can help users limit their usage. They offer a ‘Screen Time’ feature which helps you monitor and control your own usage, as well as helpful solutions that are centered around children and their wellbeing.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California with headquarters, design studios, and retail stores all over the world. Its four core product lines are the iPhone, the iPad, the Mac, and the Apple Watch, which together dominate the industry, with an estimated 2.62 trillion-dollar value at present.
Tim Cook is currently the CEO of Apple and has been since 2011. Cook originally joined Apple in 1998 as Senior Vice President of Worldwide Operations. His expertise in operations and supply-chain management led the way to his eventual promotion to COO in 2007 before his eventual promotion to CEO in 2011. Cook’s steady hand and adept leadership have been credited for helping Apple navigate through difficult times and for allowing the company to thrive as it has. Cook is also an advocate for social justice and diversity initiatives, and is known for his commitment to environmentalism.